SEO stands for Search Engine Optimization. It is the practice of increasing the quality and quantity of website traffic by increasing the visibility of a website or other content to users in organic search results.
There are three main types: White Hat, Black Hat and Grey Hat
We can rank our website in google SERPs by doing two important factors of SEO i.e off-page SEO and on-page SEO.
Main Benefits are:
Higher ranking:
When a user searching for a service by typing a keyword in google search engine, if you have done many tasks of SEO related to that keyword than your website will be shown in first page in google search engine result pages to that user.
Increases sales and leads:
Users searching for a particular service, many of them not going to 2nd, 3rd and so on pages, its makes increasing in sales and leads of a website that is in top rank in google SERPs and also offers best services.
Decrease your cost and not include paid advertising:
No need for paying advertising, if your website is already in top ranking.
Long-term strategy:
Its not easy to pulling down top rank websites. SEO is long –term marketing stategy, about 6 months is the minimum duration of a website to maintain top ranking.
